Power Niche Marketing

Why Do I Like Marketing?

It's sort of like fishing, and the fact that you don't know what will happen makes it exciting. 

Getting Noticed As An Associate

Every day is a chance to market yourself. Here are some tips to get you started.

The Formula For Success In Rainmaking: This Is Exactly What To Do — Truly!

Ultimately, success or failure comes down to a game of statistics.

10 Things You Will Learn From My Book, ‘If You Want To Get Rich, Build A Power Niche’

A little sample from everything Bruce Stachenfeld has learned about marketing in the past 11 years, all in one place.

My Marketing Regrets: You Don’t Need To Have Them

Consider taking the time to not make Bruce Stachenfeld's regrets yours. Here are some of his biggest regrets.

Sometimes Us Old Guys Are Right About Marketing — This Is A ‘Great’ Marketing Tip

It is strongly in your interest to put together an email list -- even if it sounds a bit old-fashioned. 

How Senior Partners Can Help Associates Market

It's never too early to start marketing yourself.

‘I Am The Greatest’: A Powerful Marketing Secret That Shouldn’t Be Secret

Be like Muhammad Ali and people will never forget that you are the 'greatest' in your niche as an attorney.

Artificial Intelligence: Is It Really A Threat To Us Lawyers?

Someday AI may have an impact on our profession that is more than automating drudge business -- but that hasn't happened yet.

Work Is Just Great!

There is nothing at all 'wrong' with deciding it is just a lot of fun to work, to achieve, and to accomplish things.

13 Marketing Tips For Successful Rainmaking (Part II)

There is certainly nothing scarier than worrying about how to be a successful rainmaker, so here's some advice.

13 Marketing Tips For Successful Rainmaking (Part I)

There is certainly nothing scarier than worrying about how to be a successful rainmaker, so here's some advice.

Research Who You Are Meeting With Before You Meet

One of the best ways to prepare for a pitch is to learn as much as you can about the people you are meeting with, both on a business level and a personal level.

Marketing Yourself: How To Create A Powerful Résumé (Part III)

Using these tools, you should be able to land any job in your industry.

Marketing Yourself: How To Create A Powerful Résumé (Part II)

A few reasons why your cover letter needs to make a good impression.