Why Do I Like Marketing?
It's sort of like fishing, and the fact that you don't know what will happen makes it exciting.
Getting Noticed As An Associate
Every day is a chance to market yourself. Here are some tips to get you started.
Your Law Firm’s Website Is Failing You.
Here’s What The Best Ones Are Doing Differently.
The Formula For Success In Rainmaking: This Is Exactly What To Do — Truly!
Ultimately, success or failure comes down to a game of statistics.
10 Things You Will Learn From My Book, ‘If You Want To Get Rich, Build A Power Niche’
A little sample from everything Bruce Stachenfeld has learned about marketing in the past 11 years, all in one place.
My Marketing Regrets: You Don’t Need To Have Them
Consider taking the time to not make Bruce Stachenfeld's regrets yours. Here are some of his biggest regrets.
Sometimes Us Old Guys Are Right About Marketing — This Is A ‘Great’ Marketing Tip
It is strongly in your interest to put together an email list -- even if it sounds a bit old-fashioned.
LexisNexis’ Practical Guidance Is Every Attorney’s Essential Concierge
This tool will — seamlessly and authoritatively — take you from initial research to final draft in just about any practice scenario.
How Senior Partners Can Help Associates Market
It's never too early to start marketing yourself.
‘I Am The Greatest’: A Powerful Marketing Secret That Shouldn’t Be Secret
Be like Muhammad Ali and people will never forget that you are the 'greatest' in your niche as an attorney.
Artificial Intelligence: Is It Really A Threat To Us Lawyers?
Someday AI may have an impact on our profession that is more than automating drudge business -- but that hasn't happened yet.
Work Is Just Great!
There is nothing at all 'wrong' with deciding it is just a lot of fun to work, to achieve, and to accomplish things.
How Strong Is Your Firm’s Financial Visibility?
Discover how to gain more control over your firm’s finances and unlock smarter growth strategies—take a quick financial visibility quiz designed for law firms.
13 Marketing Tips For Successful Rainmaking (Part II)
There is certainly nothing scarier than worrying about how to be a successful rainmaker, so here's some advice.
13 Marketing Tips For Successful Rainmaking (Part I)
There is certainly nothing scarier than worrying about how to be a successful rainmaker, so here's some advice.
Research Who You Are Meeting With Before You Meet
One of the best ways to prepare for a pitch is to learn as much as you can about the people you are meeting with, both on a business level and a personal level.
Marketing Yourself: How To Create A Powerful Résumé (Part III)
Using these tools, you should be able to land any job in your industry.
Marketing Yourself: How To Create A Powerful Résumé (Part II)
A few reasons why your cover letter needs to make a good impression.